Hello.
We are FGA, a brand-building consulting group.
We don’t just build marketing strategies; we create strategies that drive real growth. Everything we do is grounded in real-world data and proven marketing principles. We’re not here to create pretty campaigns. We’re here to help your business grow—right now and in the long run. Every recommendation is built on customer insights, measurable outcomes, and market realities.
Evidence-Based Strategies for Real Business Growth.
You want results. We deliver. Our evidence-based approach ensures every move is backed by facts, not gut feelings. Whether it’s understanding your customers, positioning your brand, or optimizing your marketing mix, our strategies are designed for real-world impact.
We dive into customer behaviors, trends, and your market position. This isn’t guesswork—our research builds distinctive, relevant brand assets. If your brand doesn’t stand out, it’s not doing its job.
Customer Insights & Market Orientation
We dig deep into customer behaviors, trends, and your market position. This isn’t guesswork. Our research helps us craft distinctive and relevant brand assets. If your brand doesn’t stand out, it’s not doing its job.
Strategic Positioning
Forget the fluff. We focus on what matters—short-term sales activation and long-term brand building. Using SMART objectives and marketing science, we create strategies that deliver today and keep your brand growing tomorrow.
Holistic Marketing Mix
Your product, price, place, and promotion—optimized. We align everything across all channels so your brand is always top of mind and easy to buy. Every element is designed for maximum impact.
Measurable Impact
Clear KPIs from day one. We track, tweak, and optimize in real-time, so you get results now and loyalty that lasts. No ambiguity—just data-driven decisions.
Work Smarter, Not Harder.
No one-size-fits-all nonsense here. We adapt to your brand’s needs, offering everything from high-level planning to tactical execution. In a project-heavy marketplace, we deliver solutions that move the needle.
STRATEGY & CAMPAIGNS
Marketing Strategy Development
Campaign Creation & Execution
Product Marketing
Market Research & Insights
Digital Marketing: SEM, SEO, websites, apps, CRM/MarTech
BRAND DEVELOPMENT
Brand Platform Discovery & Strategy
Brand Architecture & Visual Identity
Brand Campaign Design & Activation
Brand Performance Measurement
CONTENT CREATION & MANAGEMENT
Content Strategy & Activation
Editorial Calendars
Website Optimization
MEDIA PLANNING & BUYING
Digital & Traditional Media Planning
Target Segment Strategy
Premium Partnership Negotiations
ORGANIZATION DESIGN
Marketing Structures
Global vs. Local Strategy
Governance & Decision-Making
Functional Design
EXECUTION
Project Management
Interim CMO Services
Felicia Garrett, Principal
With over 20 years of experience, Felicia has worked in some of the toughest industries—healthcare, publishing, consumer goods, and technology—driving real growth through data-backed strategies.
Her clients know she’s not here to make marketing look pretty—she’s here to make it work. From omnichannel strategies to media planning and brand development, Felicia aligns every campaign with business goals, ensuring it drives revenue and builds long-term brand equity.
When you work with Felicia, you’re not getting generic advice—you’re getting actionable strategies that deliver results. Backed by a network of specialists, she makes sure every angle is covered, leaving no room for guesswork.
